What If Software Only Got Paid When You Succeeded?

For decades, software companies got paid the same way whether you succeeded or failed. You bought the licenses, you paid the bill, and if nobody at your company ever figured out how to use the thing — well, that was your problem.

A new generation of companies is making a much riskier promise. If the software doesn’t deliver the result, you don’t pay.

We’ll look at the support platforms betting their revenue on something they call an outcome — and the surprisingly slippery question of what counts as one. We’ll meet the former Salesforce co-CEO trying to rewrite the business model he helped build. And we’ll visit a 1960s jet engine factory that figured all of this out before software existed.