By 2030, all 73 million U.S. Boomers will be 65+—and they control the majority of household wealth. So why do so many products, stores, and apps ignore them? In this episode of Marginally Better, Joe Taylor, Jr. breaks down the trillion-dollar gap between who has the money and who businesses design for—spotlighting winners like Best Buy and CVS, common “youngsplaining” mistakes, and simple UX fixes that boost conversions for everyone. If you’re serious about growth, the senior surge isn’t a niche—it’s your biggest opportunity.
Episode Links:
AARP - Census Data on Baby Boomers
National Council on Aging - Facts on Older Americans
Generational Divide in B2B Decision Making
Debunking Baby Boomer Myths
Best Buy's Health Strategy
Future of Aging at Home SXSW
Reinventing Care for a Generation
CVS Health Social Care Network
CVS Competitors in Senior Living
CVS Healthy Aging Initiative
Drugstore Closures Hit Seniors Hardest
Impact of Font Pairing on UX
Nielsen Norman Group - Glanceable Fonts
Font and Interface Research
Interface Design for Older Adults
Interaction Design Foundation - Design for All
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By 2030, all 73 million U.S. Boomers will be 65+—and they control the majority of household wealth. So why do so many products, stores, and apps ignore them? In this episode of Marginally Better, Joe Taylor, Jr. breaks down the trillion-dollar gap between who has the money and who businesses design for—spotlighting winners like Best Buy and CVS, common “youngsplaining” mistakes, and simple UX fixes that boost conversions for everyone. If you’re serious about growth, the senior surge isn’t a niche—it’s your biggest opportunity.
